Emails I’ve coded, Yall

Legit Football Newsletter

Fundrise Modular System

A five-part welcome series for new customers.

Features

• Ampscript heavy header that displays first name, membership status, and a one of 17 different sentences based on a hierarchy of the customer’s point status
• Ampscript used to display a promo code, expiration date, and barcode unique to that customer
• Dynamic Content
• Background images with editable text and images on top
• Animated gifs
• Fluid/hybrid coding to optimize for email clients that don’t support media queries
• Bulletproof buttons
• Uses web font

Various emails sent to customers at milestones in their membership, including anniversary, and birthday.

Features

• Ampscript heavy header that displays first name, membership status, and a one of 17 different sentences based on a hierarchy of the customer’s point status
• Ampscript used to display a promo code, expiration date, and barcode unique to that customer
• Dynamic Content
• Background images with editable text on top
• Animated gifs
• Fluid/hybrid coding to optimize for email clients that don’t support media queries
• Bulletproof buttons
• Uses web font

Transactional emails including account activation, order confirmation, payment confirmation, order shipped, account confirmation, and a 3-part abandoned cart series.

Features

• Background images with editable text and images on top
• CSS drop shadows used on all buttons
• Fluid/hybrid coding to optimize for email clients that don’t support media queries
• Bulletproof buttons
• Uses web font

A 5-part email series encouraging recipients to order 3 times over 4 weeks

Features

• Background images (both static and animated) with editable text and images on top
• Mobile-first design
• Fluid/hybrid coding to optimize for email clients that don’t support media queries
• Bulletproof buttons
• Uses web font

Three limited time offers, including a birthday offer, double points day offer, and an offer of Chips and Guac, for Chipotle Rewards members

Features

• Animated gifs
• Background images (both static and animated) with editable text and images on top
• Mobile-first design
• Fluid/hybrid coding to optimize for email clients that don’t support media queries
• Bulletproof buttons
• Uses web font

A highly personalized 14-part application series. Each email is customized using Ampscript to display the candidate’s information and current step of the application process.

Features

• Badges for steps display active (with color) or inactive (grey) as part of dynamic content
• Next step module content uses dynamic content to display the next action the candidate must complete
• Background animated gifs with dynamic images on top
• Twitter and Instagram elements are recreated using HTML and CSS
• Animated gifs with percentage of application completed displayed with dynamic content
• Fluid/hybrid coding to optimize for email clients that don’t support media queries
• Bulletproof buttons
• Salesforce Marketing Cloud specific markup (Ampscript)
• Uses multiple web fonts

A set of 2 reusable templates

Features

• Code is written to allow personalization and dynamic content for any email service provider
• Storage facility features display active or inactive as part of dynamic content
• Fee module has flexible dotted line to fit any screen size
• Header changes from a stacked desktop design to side-by-side in mobile
• Multiple mobile-only elements are hidden in desktop and visible in mobile
• Fluid/hybrid coding to optimize for email clients that don’t support media queries
• Bulletproof buttons

A custom Hubspot template

Features

• Coded to be used with the layout editor and content editor
• Multiple elements visible in desktop are hidden in mobile
• Fluid/hybrid coding to optimize for email clients that don’t support media queries

A set of 3 reusable templates

Features

• Optimized for any email service provider
• Background images with editable text on top
• Fluid/hybrid coding to optimize for email clients that don’t support media queries
• Bulletproof buttons
• Uses web font

A set of 6 highly personalized transactional emails. This is a modular system, allowing the client to combine portions of reusable code that, when put together, flawlessly make a myriad of email designs.

Features

• Each email is customized using Zephyr to display the customer’s selections during sign up (e.g. delivery address, schedule, calories, etc)
• Mobile-first design
• Interactive FAQ section in receipt email
• Background images and icons that change color depending on what meal plan was selected
• Background images with editable text on top
• Fluid/hybrid coding to optimize for email clients that don’t support media queries
• Bulletproof buttons
• Sailthru-specific markup
• Uses web font

A 3-part Welcome Series. Each email is customized using Zephyr to display modules based on how the customer signed up, if they have the app installed, if they purchased a meal plan, and if they completed a purchase prior to the email send.

Features

• These emails were created using the modular system I developed, allowing the client to combine portions of reusable code that, when put together, flawlessly make a myriad of email designs
• Mobile-first design
• Animated gifs
• Background images with editable text on top
• Fluid/hybrid coding to optimize for email clients that don’t support media queries
• Bulletproof buttons
• Sailthru-specific markup
• Uses web font

A 4-part Winback Series created using the modular system I developed, allowing the client to combine portions of reusable code using Sailthru includes.

Features

• Mobile-first design
• Animated gifs
• Background images with editable text on top
• Fluid/hybrid coding to optimize for email clients that don’t support media queries
• Bulletproof buttons
• Sailthru-specific markup
• Uses web font

A reusable template customized for MailChimp.

Features

• Fluid/hybrid coding to optimize for email clients that don’t support media queries
• Background images: the desktop image is swapped for another in mobile
• Background images with editable text on top
• Bulletproof buttons
• MailChimp-specific markup