portfolio
Emails I’ve coded, Yall
Legit Football Newsletter
A daily email with specialized modules built to display the most granular of statistics, player profiles, team analyses, game recaps, and schedules.
Features
- Modules can be combined in any order to make countless different email layouts
- Responsive modules and frame
- Accessible bullet points
- Animated gifs
- Optimized for dark mode
- Fluid/hybrid coding to optimize for email clients that don’t support media queries
- Bulletproof buttons
Fundrise Modular System
A system of 35 modules in Salesforce Marketing Cloud
Features
- Modules can be combined in any order to make countless different email layouts
- Responsive drag & drop modules and frame
- Background images with editable text and on top
- Optimized for dark mode
- Fluid/hybrid coding to optimize for email clients that don’t support media queries
- Bulletproof buttons
- Uses web font
Famous Footwear Rewards Welcome Series
A five-part welcome series for new customers.
Features
- Ampscript heavy header that displays first name, membership status, and a one of 17 different sentences based on a hierarchy of the customer’s point status
- Ampscript used to display a promo code, expiration date, and barcode unique to that customer
- Dynamic Content
- Background images with editable text and images on top
- Animated gifs
- Fluid/hybrid coding to optimize for email clients that don’t support media queries
- Bulletproof buttons
- Uses web font
Famous Footwear Rewards – Various Emails
Various emails sent to customers at milestones in their membership, including anniversary, and birthday.
Features
- Ampscript heavy header that displays first name, membership status, and a one of 17 different sentences based on a hierarchy of the customer’s point status
- Ampscript used to display a promo code, expiration date, and barcode unique to that customer
- Dynamic Content
- Background images with editable text on top
- Animated gifs
- Fluid/hybrid coding to optimize for email clients that don’t support media queries
- Bulletproof buttons
- Uses web font
Fracture Transactional Emails
Transactional emails including account activation, order confirmation, payment confirmation, order shipped, account confirmation, and a 3-part abandoned cart series.
Features
- Background images with editable text and images on top
- CSS drop shadows used on all buttons
- Fluid/hybrid coding to optimize for email clients that don’t support media queries
- Bulletproof buttons
- Uses web font
Chipotle Three-peat Series
A 5-part email series encouraging recipients to order 3 times over 4 weeks
Features
- Background images (both static and animated) with editable text and images on top
- Mobile-first design
- Fluid/hybrid coding to optimize for email clients that don’t support media queries
- Bulletproof buttons
- Uses web font
Chipotle Rewards – Specific Offers
Three limited time offers, including a birthday offer, double points day offer, and an offer of Chips and Guac, for Chipotle Rewards members
Features
- Animated gifs
- Background images (both static and animated) with editable text and images on top
- Mobile-first design
- Fluid/hybrid coding to optimize for email clients that don’t support media queries
- Bulletproof buttons
- Uses web font
Pine Cove Application Series
A highly personalized 14-part application series. Each email is customized using Ampscript to display the candidate’s information and current step of the application process.
Features
- Badges for steps display active (with color) or inactive (grey) as part of dynamic content
- Next step module content uses dynamic content to display the next action the candidate must complete
- Background animated gifs with dynamic images on top
- Twitter and Instagram elements are recreated using HTML and CSS
- Animated gifs with percentage of application completed displayed with dynamic content
- Fluid/hybrid coding to optimize for email clients that don’t support media queries
- Bulletproof buttons
- Salesforce Marketing Cloud specific markup (Ampscript)
- Uses multiple web fonts
Sparefoot Confirmation & Reminder
A set of 2 reusable templates
Features
- Code is written to allow personalization and dynamic content for any email service provider
- Storage facility features display active or inactive as part of dynamic content
- Fee module has flexible dotted line to fit any screen size
- Header changes from a stacked desktop design to side-by-side in mobile
- Multiple mobile-only elements are hidden in desktop and visible in mobile
- Fluid/hybrid coding to optimize for email clients that don’t support media queries
- Bulletproof buttons
Incfile Template
A custom Hubspot template
Features
- Coded to be used with the layout editor and content editor
- Multiple elements visible in desktop are hidden in mobile
- Fluid/hybrid coding to optimize for email clients that don’t support media queries
Lagunitas Templates
A set of 3 reusable templates
Features
- Optimized for any email service provider
- Background images with editable text on top
- Fluid/hybrid coding to optimize for email clients that don’t support media queries
- Bulletproof buttons
- Uses web font
Snap Kitchen Meal Planning Series
A set of 6 highly personalized transactional emails. This is a modular system, allowing the client to combine portions of reusable code that, when put together, flawlessly make a myriad of email designs.
Features
- Each email is customized using Zephyr to display the customer’s selections during sign up (e.g. delivery address, schedule, calories, etc)
- Mobile-first design
- Interactive FAQ section in receipt email
- Background images and icons that change color depending on what meal plan was selected
- Background images with editable text on top
- Fluid/hybrid coding to optimize for email clients that don’t support media queries
- Bulletproof buttons
- Sailthru-specific markup
- Uses web font
Snap Kitchen Welcome Series
A 3-part Welcome Series. Each email is customized using Zephyr to display modules based on how the customer signed up, if they have the app installed, if they purchased a meal plan, and if they completed a purchase prior to the email send.
Features
- These emails were created using the modular system I developed, allowing the client to combine portions of reusable code that, when put together, flawlessly make a myriad of email designs
- Mobile-first design
- Animated gifs
- Background images with editable text on top
- Fluid/hybrid coding to optimize for email clients that don’t support media queries
- Bulletproof buttons
- Sailthru-specific markup
- Uses web font
Snap Kitchen Winback Series
A 4-part Winback Series created using the modular system I developed, allowing the client to combine portions of reusable code using Sailthru includes.
Features
- Mobile-first design
- Animated gifs
- Background images with editable text on top
- Fluid/hybrid coding to optimize for email clients that don’t support media queries
- Bulletproof buttons
- Sailthru-specific markup
- Uses web font
SchedulePro
A reusable template customized for MailChimp.
Features
- Fluid/hybrid coding to optimize for email clients that don’t support media queries
- Background images: the desktop image is swapped for another in mobile
- Background images with editable text on top
- Bulletproof buttons
- MailChimp-specific markup
Begin Your Journey to Better Emails