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Emails I’ve coded, Y’all

Fundrise Modular System

 

A system of 35 modules in Salesforce Marketing Cloud

Features

  • Modules can be combined in any order to make countless different email layouts
  • Responsive drag & drop modules and frame
  • Background images with editable text and on top
  • Optimized for dark mode
  • Fluid/hybrid coding to optimize for email clients that don’t support media queries
  • Bulletproof buttons
  • Uses web font

Famous Footwear Rewards Welcome Series

 

A five-part welcome series for new customers.

Features

  • Ampscript heavy header that displays first name, membership status, and a one of 17 different sentences based on a hierarchy of the customer’s point status
  • Ampscript used to display a promo code, expiration date, and barcode unique to that customer
  • Dynamic Content
  • Background images with editable text and images on top
  • Animated gifs
  • Fluid/hybrid coding to optimize for email clients that don’t support media queries
  • Bulletproof buttons
  • Uses web font

    Famous Footwear Rewards – Various Emails

     

    Various emails sent to customers at milestones in their membership, including anniversary, and birthday.

    Features

    • Ampscript heavy header that displays first name, membership status, and a one of 17 different sentences based on a hierarchy of the customer’s point status
    • Ampscript used to display a promo code, expiration date, and barcode unique to that customer
    • Dynamic Content
    • Background images with editable text on top
    • Animated gifs
    • Fluid/hybrid coding to optimize for email clients that don’t support media queries
    • Bulletproof buttons
    • Uses web font

      Fracture Transactional Emails

       

      Transactional emails including account activation, order confirmation, payment confirmation, order shipped, account confirmation, and a 3-part abandoned cart series.

      Features

      • Background images with editable text and images on top
      • CSS drop shadows used on all buttons
      • Fluid/hybrid coding to optimize for email clients that don’t support media queries
      • Bulletproof buttons
      • Uses web font

        Chipotle Three-peat Series

         

        A 5-part email series encouraging recipients to order 3 times over 4 weeks

        Features

        • Background images (both static and animated) with editable text and images on top
        • Mobile-first design
        • Fluid/hybrid coding to optimize for email clients that don’t support media queries
        • Bulletproof buttons
        • Uses web font

          Chipotle Rewards – Specific Offers

           

          Three limited time offers, including a birthday offer, double points day offer, and an offer of Chips and Guac, for Chipotle Rewards members

          Features

          • Animated gifs
          • Background images (both static and animated) with editable text and images on top
          • Mobile-first design
          • Fluid/hybrid coding to optimize for email clients that don’t support media queries
          • Bulletproof buttons
          • Uses web font

            Pine Cove Application Series

             

            A highly personalized 14-part application series. Each email is customized using Ampscript to display the candidate’s information and current step of the application process.

            Features

            • Badges for steps display active (with color) or inactive (grey) as part of dynamic content
            • Next step module content uses dynamic content to display the next action the candidate must complete
            • Background animated gifs with dynamic images on top
            • Twitter and Instagram elements are recreated using HTML and CSS
            • Animated gifs with percentage of application completed displayed with dynamic content
            • Fluid/hybrid coding to optimize for email clients that don’t support media queries
            • Bulletproof buttons
            • Salesforce Marketing Cloud specific markup (Ampscript)
            • Uses multiple web fonts

              Sparefoot Confirmation & Reminder

               

              A set of 2 reusable templates

              Features

              • Code is written to allow personalization and dynamic content for any email service provider
              • Storage facility features display active or inactive as part of dynamic content
              • Fee module has flexible dotted line to fit any screen size
              • Header changes from a stacked desktop design to side-by-side in mobile
              • Multiple mobile-only elements are hidden in desktop and visible in mobile
              • Fluid/hybrid coding to optimize for email clients that don’t support media queries
              • Bulletproof buttons

                Incfile Template

                 

                A custom Hubspot template

                Features

                • Coded to be used with the layout editor and content editor
                • Multiple elements visible in desktop are hidden in mobile
                • Fluid/hybrid coding to optimize for email clients that don’t support media queries

                  Lagunitas Templates

                   

                  A set of 3 reusable templates

                  Features

                  • Optimized for any email service provider
                  • Background images with editable text on top
                  • Fluid/hybrid coding to optimize for email clients that don’t support media queries
                  • Bulletproof buttons
                  • Uses web font

                    Snap Kitchen Meal Planning Series

                     

                    A set of 6 highly personalized transactional emails. This is a modular system, allowing the client to combine portions of reusable code that, when put together, flawlessly make a myriad of email designs.

                    Features

                    • Each email is customized using Zephyr to display the customer’s selections during sign up (e.g. delivery address, schedule, calories, etc)
                    • Mobile-first design
                    • Interactive FAQ section in receipt email
                    • Background images and icons that change color depending on what meal plan was selected
                    • Background images with editable text on top
                    • Fluid/hybrid coding to optimize for email clients that don’t support media queries
                    • Bulletproof buttons
                    • Sailthru-specific markup
                    • Uses web font

                      Snap Kitchen Welcome Series

                       

                      A 3-part Welcome Series. Each email is customized using Zephyr to display modules based on how the customer signed up, if they have the app installed, if they purchased a meal plan, and if they completed a purchase prior to the email send.

                      Features

                      • These emails were created using the modular system I developed, allowing the client to combine portions of reusable code that, when put together, flawlessly make a myriad of email designs
                      • Mobile-first design
                      • Animated gifs
                      • Background images with editable text on top
                      • Fluid/hybrid coding to optimize for email clients that don’t support media queries
                      • Bulletproof buttons
                      • Sailthru-specific markup
                      • Uses web font

                        Snap Kitchen Winback Series

                        A 4-part Winback Series created using the modular system I developed, allowing the client to combine portions of reusable code using Sailthru includes.

                        Features

                        • Mobile-first design
                        • Animated gifs
                        • Background images with editable text on top
                        • Fluid/hybrid coding to optimize for email clients that don’t support media queries
                        • Bulletproof buttons
                        • Sailthru-specific markup
                        • Uses web font

                          SchedulePro

                           

                          A reusable template customized for MailChimp.

                          Features

                          • Fluid/hybrid coding to optimize for email clients that don’t support media queries
                          • Background images: the desktop image is swapped for another in mobile
                          • Background images with editable text on top
                          • Bulletproof buttons
                          • MailChimp-specific markup

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