The geekiest #emailgeek

“Everyone deserves a well-coded email rendering, regardless of their chosen email client.”


Let me take you back to 2010 when I, Anne Tomlin — founder, owner, and sole freelance operator of Emails Y’all — was asked to code my first email. I was a web developer who loved a challenge. And was it ever challenging! But something clicked in my brain as I coded: “It’s a series of boxes!” That first email performed gloriously, and a new enthusiastic email developer sprang into existence

Since that time, I’ve been dedicated to helping advance email coding practices and standards. I take my calling very seriously. The notion that people who use email clients that are less sophisticated deserve a crappy experience is wrong and those people shouldn’t be abandoned. I don’t think that’s okay. It’s not okay for me as a developer, and it’s not okay for you as a emailer. We need to work together to meet people where they are now, and if that means I have to add more code to make an email look good in Outlook, then damn it, I’m gonna add that code! Every email client has limitations, but my job as a developer is to work within those limitations to produce an email that looks the best it can to deliver its message.

How I can help you

Maybe your all-image emails aren’t converting like they used to. Maybe you’re seeing a drop-off in mobile conversions because your code isn’t responsive. Maybe Outlook just isn’t doing what you want it to do. Or maybe you just can’t keep up with the demand for your emails! Whatever your reason for seeking to improve your email code, I can help. I’m always on top of new trends, methods, and bug fixes in the email world, so you can trust my code to always be current. I have the knowledge and resources to make your email pop.

What you can expect

Once you contact me, we’ll set up an introductory call to flesh out what kind of project you have. The most common request I get is to take a PSD, AI, or Sketch file and code it into an email that looks great in all clients. If you know the email client makeup of your audience, I can suggest some coding techniques that may enhance your subscriber experience. We then agree on a due date, and I begin coding. When production is complete, I will send you a ZIP file containing the HTML document and optimized images, as well as a link to screenshots of how your email will look in all major email clients.

The process is the same for an email template. If you need a modular system, I will need access to your email service provider platform so that I may set up the modules and create the first couple of emails.


Check out what the media has said about me

Litmus Live 2021

I spoke at Litmus Live 2021. My talk was titled “Great Tips to Advance Diversity, Equity, & Inclusion in Your Emails”. I recruited Shani Nestingen, another fabulous email developer, to do the talk with me.

Read Review Article >>

Email Evolution Conference 2021

I spoke at ANA’s Email Evolution Conference 2021. My talk was titled “Great Tips to Advance Diversity, Equity, & Inclusion in Your Email Marketing Campaigns”. I recruited Shani Nestingen, another fabulous email developer, to do the talk with me.

View Recap >>

Salesforce Marketing Cloud Webinars

I gave 2 webinars for SalesForce Marketing Cloud, named “5 Easy Ways to Zhuzh-Up a SFMC Basic Template” and “Other Creative Ways to Zhuzh-Up a SFMC Basic Template”.

Inboxing Podcast

Inboxing Podcast interviewed me about all things email.

Watch the Video >>

Email on Acid's Splatfest 2021

I was asked to speak about accessibility in email in Elise Georgeson’s talk “Empathy in Email: Why Accessibility and Inclusion Make Marketing Harmony”

Watch the Webinar >>

Email on Acid's Darktober Webinar

I spoke about dark mode, its challenges, and how to code for it in Email on Acid’s “Designing Emails for Dark Mode” Webinar.

Watch the Webinar >>

Litmus Live Day Webinar

I gave a talk, “Using Data to Drive Personalized Email Templates”, at Litmus Live Day June 2020.

Read Blog Post >>

Conversations With an Email Guru Podcast

Email Growth Society interviewed me on their podcast “Conversations With An Email Guru” in the “Striking The Balance Between Beauty & Function In Your Email Marketing” episode.

Listen To the Podcast >>

Dyspatch featured my 2022 prediction in their blog post 12 Pros Reveal the Email Marketing Trends That’ll Dominate 2022.

Email on Acid featured me in their blog post “10 Reasons to Fall in Love with Email Marketing Again”.

Dyspatch featured me in their blog post 10 Email Pros Share Their Favorite Email Campaign from 2021

Dyspatch featured my tip about designing in dark mode in their blog post, 10 Experts Explain the Email Design Tips You Should Follow in 2022.

Coworker, Wren Bentley, included me as one of the email developers that worked on Zillow’s Email Design System.

Dyspatch featured my thoughts about AMP emails in their blog post “7 Amp for Email Myths, Debunked”.

Email on Acid featured my thoughts about working with designers as a freelancer in their blog post “How Can Email Developers and Designers Work Better Together?”

I coded an interactive hotspots email as a guest on Emfluence. Each hotspot featured tips on how to make emails more accessible.

The Better Email listed me as a trusted Email Resource Person.

EmailOctopus interviewed me for their blog post “Women in MarTech: an interview with Anne Tomlin”.

MailModo listed me as an Email Marketing Expert.

The Drip featured a blog post I wrote, “5 Easy Ways to Enhance Marketing Cloud Email Templates”, recapping one of the Salesforce Marketing Cloud webinar I gave.

Really Good Emails interviewed me about the modular system I coded for Fundrise.

SendinBlue featured my 2021 predictions in their blog post “Email Marketing Trends for 2021: 15 Experts Predict the Future of Email”.

Email and Coffee interviewed me about all things email.

Convertkit quoted me in their blog post 5 inspiring email design trends in 2020 [+ predictions for 2021] – [since removed]

Email Optimization Shop included my talk What You Need To Know Before Outsourcing Your Email Campaigns in their newsletter.

Sparkpost honored me with a rose for Valentine’s Day 2020 – [since removed]

SendinBlue listed me in their article 30 Email Marketing Influencers You Need to Follow in 2020.

Zoho Campaigns interviewed me for their blog post “Things to know while designing your email campaigns”.

Being Freelance interviewed me about freelancing. They later included it in a blog post.

Really Good Emails featured an email template I coded for Fracture.

Really Good Emails interviewed me about two Famous Footwear emails I coded on Feedback Friday.

Email on Acid included me in a July 24th, 2019 article in their newsletter titled “Email Developers Who Are Making Email Better”.

I spoke at Email Innovations Summit 2019. My talk was titled “What You Need To Know Before Outsourcing Your Campaigns”.

I was part of a 4 person panel on “Leveling Up Your Career In Email” at Really Good Emails’ first UNSPAM conference.

The Kevin Mandeville show interviewed me about freelancing.

SendView’s blog interviewed me for “How Anne Tomlin’s love of languages paved the way for Emails Y’all”.

Phrasee named one of my tweets as their phavorite marketing tweet of 2018. – [since removed]

ContentStudio included me in their “The Top Email Marketing Influencers to follow in 2019 – The Ultimate List”.

HostGator’s blog interviewed me for “Are HTML Email Coding Issues Killing Your Conversions”?

Really Good Emails featured two Snap Kitchen emails I coded: A welcome and a retention email. They even included the retention email in their newsletter.

Phrasee quoted me in their “3 Experts, 1 Topic” series. – [since removed]

Phrasee also featured me in their “Who to Follow” series. They also published a follow up. – [since removed]

Campaign Monitor cited me in their “8 Cool Email Design Trends to Watch in the New Year”.

Action Rocket’s Email Design Review named me #16 of “60 People I’d Want at My Email Dinner Party”.

Begin Your Journey to Better Emails