Today, responsive email is the only email. Gone are the days of fixed-width emails. Image-only emails and scaled, non-responsive emails don’t convert. If you don’t have well-written, up-to-date, responsive email code, you’ll lose opportunities. My celebrated expertise in HTML email coding can get your message in front of more people, looking exactly how you want it to look.
I can hand-code your PSD, Sketch, or Figma file into a responsive email. Whether you need a standalone email, a template, or a dynamic modular system, it will look the best it can in all 80 major email clients with my fully tested code.
Email coding is a fast-paced world that frequently changes without warning, so your code might work one day and not the next. I stay up to date with all the goings-on in the email-verse, so my code is always current.
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What Sets Emails Y’all Apart
HAND-CODED CUSTOMIZATION
I hand-code every email. Your design will be replicated to near pixel-perfection into an optimized email with the close attention to detail that distinguishes a true expert in email coding.
FLUID/HYBRID METHOD
I develop emails using the fluid/hybrid method. This way of coding allows each email to display a mobile view in mobile email clients that would normally scale down your design to small and unreadable. This method provides a better mobile experience for all of your subscribers.
TESTING IN 77 EMAIL CLIENTS
Just because your email looks great in one email client doesn’t mean that it will look that way in every email client used by your subscriber base. Your emails need to look spectacular everywhere, and the only way to ensure that is by testing in every major email client. View a list of the email clients for which I test.
EMAIL BEST PRACTICES
As a well-respected thought leader in email development, I stay current with best practices. I learn from and contribute to the email developer hive mind daily, so my code exceed benchmarks.
DYNAMIC CONTENT
You don’t have to build multiple versions of an email. I can expedite your development cycle by setting up content that can change based on subscriber profiles with Ampscript, Zephyr, or other scripting ESP-specific languages.
INTERACTIVITY
Surprise and delight your subscribers with hover states! I can code many parts of your email to change colors, fade, replace images, or animate when a cursor hovers over them. Make your email stand out from the rest with elegantly placed interactivity.
PERSONALIZATION
Personalization techniques have been proven to increase subscriber interaction. No matter what email service provider you use, I can assist with any degree of personalization, from first names to entire modules.
RETINA IMAGES
I save all my images at double the size they will appear in the email. Doing this produces an extra sharp image for retina-enabled devices. Just one more step in my dedication to the coding for the best possible look for your email.
EMAIL SERVICE PROVIDERS
I have in-depth knowledge of the following ESPs and their specific languages: Salesforce Marketing Cloud (SFMC) a.k.a. ExactTarget, Iterable, Hubspot, Sendgrid, Klaviyo, Pardot, Sailthru, Mailchimp, Campaign Monitor, Marketo, Intercom, ActiveCampaign, Braze, Drip, Greenhouse, and Blackbaud Convio/Luminate Online.
MODULAR DESIGN SYSTEM
Modular systems allow you to stack email sections in any order to create a myriad of layouts! I can make any design into a modular template in multiple email service providers. I also know Taxi for Email syntax.
BACKGROUND IMAGES
Background images are possible in almost every email client — even Outlook! You can also have different images for desktop and mobile versions. I fully comment my code so that you can easily replace a background image in your email.
MULTI-LANGUAGE SUPPORT
I have worked with many brands whose emails require multiple languages. I can make necessary modifications to your email to support additional languages without impacting the overall design.
What Sets Emails Y’all Apart
HAND-CODED CUSTOMIZATION
I hand-code every email. Your design will be replicated to near pixel-perfection into an optimized email with the close attention to detail that distinguishes a true expert in email coding.
FLUID/HYBRID METHOD
I develop emails using the fluid/hybrid method. This way of coding allows each email to display a mobile view in mobile email clients that would normally scale down your design to small and unreadable. This method provides a better mobile experience for all of your subscribers.
TESTING IN 58 EMAIL CLIENTS
Just because your email looks great in one email client doesn’t mean that it will look that way in every email client used by your subscriber base. Your emails need to look spectacular everywhere, and the only way to ensure that is by testing in every major email client. View a list of the email clients for which I test.
EMAIL BEST PRACTICES
As a well-respected thought leader in email development, I stay current with best practices. I learn from and contribute to the email developer hive mind daily, so my code exceed benchmarks.
DYNAMIC CONTENT
You don’t have to build multiple versions of an email. I can expedite your development cycle by setting up content that can change based on subscriber profiles with Ampscript, Zephyr, or other scripting ESP-specific languages.
INTERACTIVITY
Surprise and delight your subscribers with hover states! I can code many parts of your email to change colors, fade, replace images, or animate when a cursor hovers over them. Make your email stand out from the rest with elegantly placed interactivity.
PERSONALIZATION
Personalization techniques have been proven to increase subscriber interaction. No matter what email service provider you use, I can assist with any degree of personalization, from first names to entire modules.
RETINA IMAGES
I save all my images at double the size they will appear in the email. Doing this produces an extra sharp image for retina-enabled devices. Just one more step in my dedication to the coding for the best possible look for your email.
EMAIL SERVICE PROVIDERS
I have in-depth knowledge of the following ESPs and their specific languages: Salesforce Marketing Cloud (SFMC) a.k.a. ExactTarget, Iterable, Hubspot, Sendgrid, Klaviyo, Pardot, Sailthru, Mailchimp, Campaign Monitor, Marketo, Intercom, ActiveCampaign and Blackbaud Convio.
MODULAR DESIGN SYSTEM
Modular systems allow you to stack email sections in any order to create a myriad of layouts! I can make any design into a modular template in multiple email service providers. I also know Taxi for Email syntax.
BACKGROUND IMAGES
Background images are possible in almost every email client — even Outlook! You can also have different images for desktop and mobile versions. I fully comment my code so that you can easily replace a background image in your email.
MULTI-LANGUAGE SUPPORT
I have worked with many brands whose emails require multiple languages. I can make necessary modifications to your email to support additional languages without impacting the overall design.
HIGHLIGHTED PROJECT
NPR One 2019 End-of-Year Email
This hyper-personalized end-of-year email is a round up of the subscriber's activity on the NPR One website. I wrote Ampscript to display:
- Total number minutes of content and stories the subscriber listened to during the last calendar year.
- The icon of the show the subscriber listened to the most.
- One of 5 graphics based on the subscriber's email address
- The logo of their local NPR station
The email continues with a statement that if every NPR One listener gave just 1 cent for every minute of listening in 2019, NPR One would raised 23 million dollars. It is concluded by a request to donate and to share images of their own personalized email on twitter.
* These images were collected from public tweets of the email I built.
Begin Your Journey to Better Emails